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Why Percy Pig is a big part of Ruth’s life!

Percy Pig is a big part of Ruth’s Life, and we have realised we have never shared why. Here is her story.

I have been in love since the 90s, a secret love for quite a while but over more recent years, a love that I needed to shout about.

His name is Percy – I LOVE Percy Pig!

Now I don’t just love this pig because he tastes amazing (which he does). I love him for two main reasons.

Firstly, he has been in my life the whole time I have been in recruitment (nearly 30 years!) .

Secondly, and most importantly, Percy has been able to showcase the world of work in food manufacturing, innovation, and engineering.

Back in 2016, I delivered my first workshop in a secondary school, I aimed to highlight the jobs available in food manufacturing (R&D, Marketing, Legal, Finance, Quality, Engineering, etc) but it did not go to plan, at this point I was being unfaithful, my head had been turned, I was using Haribo as my chosen product……

I started my workshop, expecting the group of 14-year-olds to have a little excitement but there was no reaction until one student said, “We don’t eat Haribo, they are full of gelatine”. My heart raced; I was standing trying to inspire and falling flat on my behind! I should have known better, Percy was vegetarian, why had I not used him?! The truth was I had thought he was not “cool” enough, and Haribo and become the trend. How wrong was I?!

Since 2016 I have been faithful to Percy 😊 and that is how the Percy Pig Career Project started.

Today the project introduces students to the job opportunities available in manufacturing, we also launch a competition that encourages creative thinking and teamwork. The project is structured to meet the following Gatsby Benchmarks

  • Benchmark 2 Learning from career and labour market information
  • Benchmark 4. Linking curriculum learning to Careers
  • Benchmark 5 Encounters with Employers and employees
  • Benchmark 6. Experiences of workplaces

If you would like to learn more about the careers work we are involved in please do get in touch with Ruth at

Career Development Institute Disc Certified Trainer Team - member of the year Institute of Recruitment Professionals Pay in 30 Days NPA worldwide member