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Personal Careers Coaching



Personal career coaching for individuals facing career transition. Support employees facing redundancy, students exploring their career options or individuals seeking a return to employment.


How it works:

The program consists of 3 one-hour personal careers coaching sessions. The initial coaching session is an exploratory process, a confidential sharing platform for you to share your thoughts and for your careers coach to gain a clearer understanding of your wants and needs.

After the initial coaching session, the following 2 coaching sessions will be agreed to meet the needs of the individual, these can be a mix of coaching and practical guidance including:

  • CV reviewing, assistance and guidance in creating an effective CV.
  • Practical research into new sectors and job roles, exploring career opportunities.
  • Personal brand development, utilising LinkedIn effectively, increasing an individual’s own network with relevant connections.
  • Practical help in identifying and applying for new jobs.
  • Interview preparation, how to be the best applicant.
  • Assessment day preparation.
  • DiSC Profiling.


Coaching sessions are ideally conducted face to face, although sessions 2 and 3 can be delivered over Skype or WhatsApp / Facetime.


Your coach:

Ruth Forster

Since commencing a career in recruitment in 1993, Ruth has always recognised the importance of careers guidance and support to deliver effective recruitment projects.

Since establishing Wagstaff Recruitment in 2010, she has focused on delivering high quality, informative careers coaching to a variety of businesses and education establishments.

Ruth is currently studying for a Masters in Careers Development and Coaching Studies at The University of Warwick to enhance her practical skills.



An introduction from Ruth

Recruiter or a Careers Coach?

When arranging a meeting with a recruitment consultant or a careers coach, the question is often posed “is there a difference?” and if so “what is the difference?”.

After spending the past 20 years as a recruiter and learning through a practical approach about jobs and recruitment, in 2018 I embarked on a four-year MA journey to learn more about the wider world of careers and strengthen my skills within careers coaching.

The job of a recruitment consultant is slightly varied but the general expectation when meeting a recruiter is to meet an industry expert. A recruiter who understands the job market you are searching in, a specialist who has real-time knowledge of the current availability of jobs, in the required location and sector, and be able to advise on salaries, packages and career development opportunities available with the various employers compatible with your skills. The recruiter may also be able to offer advice on writing your CV and preparation for an interview.


What does a careers coach do?

The above description of a recruiter is of someone feeding you information and directing you to jobs which are available and deemed suitable from your request. A careers coach will first and foremost not give you information. In an alternative approach, they will help you to examine your current career to date and then explore your options with you. This can immediately offer a challenge as the expectation when meeting a careers coach could be:

“You are being paid to give careers advice, I want you to tell me what the market is and what my options are”.


How do I identify if I need a recruiter or a careers coach?

  • Ask the question “do I want to explore my career options or be told what jobs are available for me?”.
  • If you want to have direct information given to you then engage a recruiter with proven experience within your chosen field.
  • If you want to explore your career further, arranging a career coaching session could prove enlightening.



What can I expect from a careers coach?

  • Be prepared that the first meeting will be to explore your thoughts about how careers coaching works and for the coach to explain their experience and skills. The aim is to set the scene and set expectations of how their coaching sessions will work. This is a time for you to start to build the relationship with your coach and decide if this is the right approach for you. If this all feels comfortable and agreeable, then further sessions can be set.
  • When working with a coach you will be asked lots of questions, you will be the one talking the most, your coach will listen, ask more and most likely you will have discussions exploring your career.
  • When it works well you should leave a coaching session feeling that you do have answers but rather than being given the information you will have explored and identified options for yourself.
  • Dependent on your personal circumstances, you may have partial answers and could have agreed with your coach areas and ideas which need further exploration and actual information. A coach can and will offer information and advice but only when agreed and appropriate.
  • You should leave your coaching session feeling positive and possibly empowered for future steps with your career.


Careers coaching can be invaluable when:

  • Considering a career move, to explore what you really want.
  • Facing redundancy. Your employer may offer an outplacement service which can include 121 careers coaching sessions.
  • Returning to work from parental or care leave, considering different options which could be available: job roles, industries, self-employment, hours of work.
  • Feeling uncomfortable in your current role but exiting that business is not your desired outcome.
  • You want to throw caution to the wind and explore anything!



Find out more:

For a confidential discussion please contact:


Ruth Forster at Wagstaff Recruitment & Careers Coaching

07779 020242

Career Development Institute Disc Certified Trainer Team - member of the year Greater Birmingham Chambers of Commerce Institute of Recruitment Professionals Women Presidents’ Association Pay in 30 Days